Introduction
Google has officially announced the completion of the major core update of August 2024. The update started on 15th August 2024 and ended on 3rd September 2024 taking 19 days and 4 hours to completely rollout and impacting millions of website over the internet.
Impact On Websites
The update focused on website content valuing the visitors. Many site owners are seeing changes in their rankings, traffic, and revenue during and after the update. Some are happy with the update while others suffer a decline in traffic.
Danny Sullivan talked about the August 2024 Update:
- Google’s core updates are like major software upgrades for their search engine. They aim to make searching better for everyone. The August 2024 update was particularly good for smaller websites with great content. It’s a trend that Google plans to continue.
- Ranking highly doesn’t always mean a lot of website visitors. Ads and other features can affect how many people click on your site. It’s not about whether the content is written by a person or an AI. The problem is when content is created just to improve search engine rankings, instead of being helpful to people.
- Google is starting to show more results from Reddit and online forums. This can be helpful for specific questions, but Google knows it might hide better content.
- After the big update last September, good websites will eventually do well again. But as Google keeps changing its search algorithms, some websites might never fully recover.
- The ranking changes you see during a core update are part of Google’s testing process. They’re not real changes or adjustments made while the update is happening.
- Google got a lot of feedback about the August 2024 update. While it didn’t change any rankings manually, it helped Google improve the overall search algorithm.
These points were confirmed in an interview with Barry Schwartz.
SEO Community Analysis
SEO experts are closely watching how the recent Google algorithm update is affecting websites. We’ve also shared advice on how to adjust your website strategy in response to these changes. To get a better understanding of the update’s impact, people are analyzing data from Google Search Console and Google Analytics.
Importance Of Quality Content
After the update, it has again been observed that content is the king of SEO. Websites creating engaging, relevant, and informational content that provides value to the user are the ones that benefit from the latest updates. Anyone who is trying to just copy-paste the ideas with AI or create content that only exists on the internet is not being ranked after the rollout.
Learn the importance of SEO with this example:
Believe that you want to know about any topic on the internet, which content will you prefer?
The one that has not been properly organized or has some difficult terms that are not understandable or the other content which looks simple and easily understandable. You will go with the second one so will Google. The latest update highlights the importance of creating content that genuinely helps readers.
So Here’s what you should do:
- Write about things people care about.
- Use simple language that anyone can understand.
- Don’t just copy from other websites. Create your own unique content.
- Tell people about your website on social media and other places.
Using these ways you can easily create engaging content on the internet and boost your rankings organically. If your website is impacted by the update, then also you should start using the mentioned technique and you will surely see improvements in your traffic and rankings.